Case Study Into the Marketing Campaign for 'Life On Mars'

One way in which ‘Life on Mars’ was marketed was that the BBC designed a poster to make it look like it was from 1973. They did this in order to make it stand out from the other advertisements for other shows and also to entice those who enjoy nostalgia. We know they have tried to make the poster look like it was made in 1973 due to the gesture codes of the two main characters. Phillip Glennister is sat on the bonnet of a Ford Cortina, which is a retro car, and both of the characters wearing clothes that were popular back in 1973, such as leather jackets and long trench coats. As well as this, the BBC also used font that they used to use back in the ‘70s to further embed the idea that this actually is a poster from 1973.

As well as making posters, ‘Life on Mars’ was part of a double page spread. This double page spread allowed readers to further educate themselves on what the programme was about. This is good marketing for the programme as it could potentially gain them more viewers. The double page spread also offers a blurb which gives a quick overview of the storyline and introduces the characters. On the right hand side of the spread there is a picture of the two main characters, however they are accompanied by a woman, whose name in the programme is Annie Cartwright.

‘Life on Mars’ was a hit in its first season, so when the second series came around there was a lot of media coverage in the magazines and papers. This coverage in the range of magazines and newspapers aloud for hype to build up around the programme.  Also, what else this managed to do was make people aware of the fact that the programme was coming back in the way of a spin-off.

The ‘life on mars’ press pack allowed viewers who were anticipating the release of the new series an insight to behind the scenes details of the show.  

Change in Horror Posters

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In 1960's, the horror movies tended to focus on a main charcater, usually being a monster, with the rest of the movie showing how the other characters tried to defeat this monster. Examples of these movies would be films like 'The Blob' or 'The Fly'. In the 1970'S, horror movies changed from the previous decade as the biggest horror films from this era were more focused on psychological horror. Roman Polanksi's 'Rosemary's Baby

intertextuality

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What is intertextuality

  The term Intertextuality refers to the process of creating references to any kind of mediatext via another media text. In other wordsIntertextuality essentially means for a type ofmedia(film,television,music etc) to pay homage to another media text.

intertextuality is important as it allows a viewer to instantly understand what is happening in a certain part of a programme or film as they recognize the scene due to the fact thta its been in other movies\programmes. 

Water Aid Audio visual analysis

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Comparison of Adele's and Kendrick Lamar's album covers

We can see clearly from the album cover that Adele’s album ‘25’ is going to be solemn. We can see this through the colour use with the majority of the colour being black and white. However, Adele uses a sepia effect to introduce a melancholic tone for the rest of the album. Adele also uses a mode of address on her cover to entice in the potential listener. Adele’s facial expressions connote that she is upset and has been unnerved by someone or something.  Moreover, the use of a mode of address allows the listener to sympathise more with the music as we can see the pain through her face. This album cover will attract her audience as they will want to discover the source of Adele’s pain.  

 

On the other hand, Kendrick’s album cover gives off a totally different vibe. On this album cover, we see Kendrick looking away from the camera and looking into the distance. This connotes that Kendrick is a deep thinker and something is troubling him and by showing this on the cover, it will entice his fans as they will now be expecting Kendrick to explain how he feels in his lyrics. The title of the album, ‘good kid maad city’, intrigues fans as we want to know more about the ‘maad city’ and why it is spelt like that. Kendrick is dressed in regular clothing too show he hasn’t lost touch with his humble beginnins like many of his competitors.

 

To conclude, Adele and Kendrick Lamar are both highly successful in the music industry. Their fans are completely different so they need to have different things to please their different fans.

'Kiss of a Vampire'

KISS OF A VAMPIRE

Dress And Gesture Codes. 

. The woman on the left is wearing a low cut dress shows that she has been objectified as a sexual object. The woman’s breasts have been exposed and she is in a submissive position.

. The vampire himself is looking your stereotypical vampire. His hair is slicked back, he has dark clothes on with a red shirt and s surrounded by bats. Vampire is in control.

. The other woman with black hair is with one hand protecting a man whilst at the same time she is fending off bats. A contrast to the other woman's behavior.

There is dark imagery all over the poster with blood, bats and woman screaming

Semiotics

. Semiotics is an investigation into how meaning is created and how meaning is communicated.

. In the image, there is a preferred reading that the color red symbolizes blood and death given the fact that it’s a horror film. Red could also represent the elements of love in the film. This along with the gesture codes of the woman on the right signify that there is also a sexual element in this movie. The blonde haired woman is leaning back, showing her willingness to be dominated by the vampire.

Gender

. One of the two females is depicted as being a strong, fearless character as she is seen fending off a attack of a bat whilst protecting her injured, male companion. The other woman is conforming to the roles of a woman as she is being submissive to the dominant (male) character. She has also been sexualised as she has been positioned in a way to show she is powerless with her legs and breasts exposed.

. Out of the two males, one is the main character, the vampire. He is pictured as being a dominant figure with him having control over the girls limp body. The other man on the poster goes against the roles of a man as he can be seen on the floor in pain with a woman protecting him whereas thought of that it should be the other way round with the man protecting the woman  

Objectification of Woman

The male gaze is when the woman is positioned for heterosexual men to desire. Both men and woman in the poster are made to look like sexual object, both through dress and gesture codes.

'Tide' Advert Analysis